Our Stores host events throughout the week, and these may vary depending on the time of year and our latest releases. Please check with your local Store to see what Magic is taking place.

Opening ceremonies take place every morning at our Imagination Stores, where we ask Guests young and old to help us awaken the Magic! These take place at our Aberdeen, Belfast, Blackpool, Bromley, Dublin, Glasgow, Milton Keynes, Oxford Street, Sunderland, Westfield Stratford, and York Stores.

Guests who perform the opening ceremony may receive an opening ceremony key, subject to availability. Please note, that opening ceremony keys can't be purchased and may be substituted for an alternative souvenir. In the interest of fairness, we don't accept reservations to open Stores. To avoid disappointment, we recommend arriving at the Store in plenty of time for opening. Please check our Events Page link for more details.

In some instances, our Stores are lucky enough to get a visit from Disney characters. This may be noted on our Facebook page. Any character visits are extremely popular, and we would advise Guests to arrive to a visit as early as possible to avoid any disappointment.

We love to celebrate special occasions wherever possible, so if you're celebrating during your visit please let a Cast Member know! Sorry, we can't host birthday parties in Stores.